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okCupid

This site was launched on March 5, 2004. It was founded by Chris Coyne, Christian Rudder, Sam Yagan, and Max Krohn who were Harvard students. It started off when they created TheSpark.com, we also know it now as SparkNotes.com. In TheSpark.com users were able to take a test and were later matches with other users who had taken the test. They then expanded this and created okCupid.

“He was yelling, ‘Dude! I have the best idea for a website! You would go to it and there would be a big ‘blind date’ button. You’d click on the button and the site would give you the name of the person you’d meet, the time and the location. What do you think?’” Yagan says.

Yagan and Coyne tried to differentiate themselves from Match.com and eHarmony.com on the way they matched people by using mathematics instead of using psychology. They used users’ deal breaker responses as the basis of their match making.

Many people use this site not only to date but also to create friendships. There used to be a very active blogging community. Members who pay membership fees are considered A-list members.  They see no advertising and are able to choose whether or not their profile are viewed by those members they visit on the site themselves. Otherwise, the website is free.

In order to match people, okCupid bases its algorithm on the users’ activities and answers to questions. When a user answers a question, he/she rates possible answers based on what they prefer and these answers can be viewed by other users if they wish.

 okcupid

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